Online data collection is undeniably at the heart of our business. We have over 650,000 people in our online panels and conduct ov...

“A wish doesn’t change anything, a decision changes everything.” (Author unknown) Whenever you want to see a change happ...

A large proportion of our respondents is using mobile devices to complete surveys. If you don’t take them into account when desi...

During the last years it has become popular to virtually test products and packages in online interviews. However, in many cases a...

At Norstat, we have seen all the common mistakes in questionnaire design, regardless whether they were telephone, face-to-face or ...

Digital information has changed the world. In particular, it made a huge impact on advertising, corporate communications and brand...

Last week, shortly after I’ve published my “Five Easy Steps to Successfully Initiate Tracking Studies”, a dear colleague app...

Tracking Studies analyse the changing views of consumers over time. Even though it is the most important tool for brands to contin...

You joined the company about one year ago and I hope you had a good time at Norstat so far. What are your personal reflections on ...

It has become a tradition to speculate about the future of market research towards the end of the year. While most predictions tak...

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